Exclusive: Microsoft Edge wins over Google Chrome in key market

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Although Google Chrome continue to dominate the Web browser rankings, Microsoft’s flagship service is advancing in an important market, according to new data.

A survey of 3,000 employees by Tech Radar Proin collaboration with Perimeter 81revealed that Microsoft Edge is the preferred web browser for the largest proportion of businesses (37.77%).

While Google Chrome isn’t far behind (33.01%), Edge’s share of the business world is well above its position in the broader market, which Statistics counter down to around 4%.

An uphill battle for Microsoft Edge

Although Microsoft Edge’s user base grew rapidly in the months following its early 2020 relaunch, many of those gains were due to the retirement of Edge Legacy and Internet Explorer.

Despite a steady stream of feature updates, renewed marketing efforts, and the integration of Edge into the company’s new Windows 11 operating system, Microsoft has since struggled to move the needle significantly. .

The latest data shows that while Edge edged out Firefox in the rankings, it still trails Safari (18%) and Chrome (65%), the two default browsers on iOS and Android, respectively.

Microsoft also scored a number of goals that probably didn’t appeal to the new browser with potential new users.

For example, the company was recently forced to roll back a policy that added unreasonable friction to the process of changing the default browser after users raised their concerns.

Microsoft has also been criticized for its efforts to prevent links opened through its own services (e.g. Windows 11 widgets, Start menu, etc.) from launching in any browser other than Edge, another tactic that has prompted community reviews.

However, the indication that Edge has become the browser of choice for business will boost Microsoft’s morale, suggesting that the company’s efforts to rely on qualities such as security are paying off.

Over the past year, for example, the company has strengthened the integrated system password managerdeployed an integrated solution vpn service and introduced a “Super Duper Secure Mode” designed to protect against all sorts of browser-based attacks.

If Microsoft Edge is to compete with market leaders, the team will need to claim a particular niche or use case. In the business market, perhaps he found one.

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